Whether you are building your business for sale or to attract potential investors, generally, business people are willing to pay premium price for businesses that have the following good points.
Profits
The ability to make good profit consistently is the most important factor in establishing a business’s value.
Potential Growth In Profit
The second most important factor is hard evidence that profits will continue to grow. What indicators are there that the future looks even better than the past?
People
Your staff is committed to your company's mission and motivated to achieve the pre-set goals by delivering excellent customer service.
Premises
A careful consideration must be given to rent, space, office furniture, number of staff, potential expansion requirement, customers meeting area and so on.
Intellectual Property
Any patent or trademarks need to be registered so that your buyer knows that those intangible assets are fully protected from imitation.
Loyal Customers
Customer has a huge value. If much of your business is repeat business then a buyer can confidently expect those customers to remain loyal.
Reputation
If you've worked hard to maintain a high profile in your target market, you probably have a good reputation. Reputation could generate goodwill.
Market Position
If you can command a price premium then your business it less susceptible to market downturn.
Location
Some businesses are easy to relocate; others need to be where they are. Location is important, as is room to grow and a ready source of potential employees.
Your motivation
As the business owners, it is important that you are motivated to drive the business to success. Building a business alone can be very difficult to maintain good motivation. The trick is to constantly look for new things to do within the business.
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